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Premium features (provided frequently via subscriptions) are a proven, successf type of monetization for dating apps. What weвЂ™ve learned from our Surge and Zoe users is the fact that the best performing feature has consistently been вЂњWho Likes me personally,вЂќ that allows users to visit a dashboard of whoвЂ™s liked them. This boosts the method (more evidence of users wanting what to move quickly), and plays up to a personвЂ™s ego.
Likewise, the вЂњBoostвЂќ feature is additionally one of the most-used. It mirrors the benefits of the вЂњWho Likes MeвЂќ feature: speed and ego (via gaining likes) because it puts a userвЂ™s profile on the top of everyoneвЂ™s list for one day,.
Interestingly, weвЂ™ve learned that вЂњSuper LikesвЂќ arenвЂ™t that successf. It is because the function removes the both-sided interest that swipe-based relationship apps are designed on, and actually brings back once again the d model of datingвЂ”where some body wod achieve down without an indication of great interest through the other celebration. Dating today not any longer revves around one part chasing the other. Alternatively, its an understanding that moving ahead is sensible.
Offering a function for uploading pictures ensures that each day, thereвЂ™s a significant percentage of pictures that donвЂ™t flow guidelines and/or are improper. (more…)