Fashion is focused on social identification, also it’s necessary for brands showing characteristics that customers like to ascribe to on their own:
Such things as authenticity, quality, and cool. This squeeze page for footwear brand Greats (built by INSIDE) does a gorgeous work of brand-building through design while nevertheless driving people to transform.
Here’s why we think this can be a (oh no, don’t state it) “great” example of squeeze page design:
- Amazing video clip: This entire splash page is pretty sleek, but exactly what really knocks it from the park could be the movie just beneath the fold. Not merely does the end animation style look awesome, but it addittionally provides Greats to be able to elaborate to their unique attempting to sell proposition—one stitch at any given time. Investigate for yourself on YouTube below.
- Rule of three: Greats is applicable the guideline of three throughout this design, making the power statements both aesthetically striking and simply digestible.
- Mobile-responsive: This splash page looks equally as good on mobile since it does on desktop. Given that mobile is projected to account fully for 54% of all of the e commerce sales by 2021, it is never been more critical to create consumers that are on-the-go concern.
Whenever we do state so ourselves, this present website landing page from our brand is excellent at showing, maybe not telling.
We’ve all gone to slow sites and navigated away immediately—but what does which means that for marketers? Certain, we’re able to explain with a number of text, nevertheless the animation in the right part for this page actually causes it to be clear why fast-loading landing pages are a necessity. This landing page’s design follows a successful F pattern—and it is difficult to simply take your eyes from the dropping transformation price in the animation. (more…)