Netizens commented, "Oh wow, I didn't know STAYC was popular with females," "STAYC is unexpected," "I thought Kep1er would have more male fans, but I guess not," "I didn't know Cherry Bullet had a majority of fans be males, lol," "There are so many unexpected female idols who have more female fans than male fans," "I thought MAMAMOO would have the most number of female fans," "and "This is a cool list. But 2017 marked a noted departure whena seven-member boy band from South Koreashook things up, becoming the first K-pop group to reach the top 10 of the Billboard 200 Chart. Welcome back! Fans recently crowdfunded around 3 million baht (around $95,000) to . Use Ask Statista Research Service, people who experienced South Korean cultural contents, Original question: When looking at the top cities represented in the North American region we see that U.S. metropolis such as Los Angeles and New York consistently make the list. Of course, the 21st century pop icon, BTS (), takes the top spot as the most Tweeted about K-pop artist globally - with the band's concert 'BTS PERMISSION TO DANCE ON STAGE - LA' alone contributing more than 68 million Tweets from all over the world.For the second year in a row, NCT comes in second.In addition to K-pop sensation BLACKPINK and heavyweights EXO (@weareoneEXO) being . So even though most countries of Africa have much lower GDP than those of the West and Asia, there's an untapped potential for new customers who contribute to kpop's profits through sheer number of fans rather than individual fan wealth like SEA. On the other hand, theres no significant difference between those who listen to K-pop for 24 hours (44.16%) and those who listen to K-pop for 5 hours or more (41.67%). You can find a list of these artists and their global reach below: We then analyzed global consumption and engagement patterns across three main channels: Spotify (Monthly Listeners), Instagram (Followers) and YouTube (Views). Similarly, large metropolitan Brazilian cities such as So Paulo and Rio de Janeiro are also represented. On the other hand, most of the respondents age ranged from 15 to 20 years old with a total of 69.16% across all genders. The first was to use our data to uncover where K-Pop has made its mark globally and where its biggest audience lies. In total, 1477 K-Pop fans from 92 predominantly Western countries fully completed an extensive online survey measuring fanship, fandom and psychosocial outcomes (happiness, self-esteem and social connectedness). Without any further ado, please enjoy this article. The money is mostly obtained from parents or working part-time jobs. I swear by Hypebot every morning over breakfast., Hypebot is the most focused music business centric resource we have., One Little Indian, Downtown Marketing & KCRW-FM. Age-wise, there is a greater variance between the groups; 72.5% of SEVENTEEN's concert audience is comprised of teenagers (aged 10-19), similar to BTS's 67.8% of teenage concert goers. The Western Hemisphere: K-Pop Consumption and Engagement. Also, EXO has sold over 1 million album copies on Hanteo, ranking number 1 in album sales this year. (February 14, 2022). ", How Koreans are reacting to the news of Russia invading Ukraine, wow brave girls really has a lot of male fans. It is expected that the majority of male idol fans are female, and the majority of female idol fans are male. BTS an acronym for Bangtan Seonyondan, which loosely translates to "Bulletproof Boy Scouts" in Korean is composed of members Kim Namjoon (stage name RM), Kim Seokjin (Jin), Min Yoongi (Suga),. The K-pop industry has experienced significant growth both nationally and internationally during the last several years although it has been building for two decades. When digging into which Asian countries are the biggest consumers of K-Pop across Spotify, Instagram, and YouTube, we see that South Korea unsurprisingly comprises the lions share of the genre's fanbase. The K-Pop wave has been well documented in the United States. In part, this is due to South Koreas position as an economy driven by exports. Length of Participation in K-pop: The distribution of the respondents in terms of the 'age' of their K-pop experience is bimodal. +17 Polish K-Pop Fandom: Phenomenon, Structure & Communication Book Full-text available Dec 2018 Julia Trzciska The book was written for people who would like to learn more about Polish K-Pop. ", Korean Foundation for International Cultural Exchange, Popularity of South Korean pop music (K-pop) worldwide in 2021 Statista, https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/ (last visited March 04, 2023), Popularity of South Korean pop music (K-pop) worldwide in 2021 [Graph], Korean Foundation for International Cultural Exchange, February 14, 2022. can someone list what groups on the list? Business Solutions including all features. Eachadministrator is in a different time zone so that they can cover all hours of the day, dividing the days into hours-long shifts. K-Pop's wide appeal across Asia is due to several factors. The Tulsa . To do this, we looked at the Top 200 K-Pop artists in terms of Spotify Monthly Listeners, although we excluded BTS and Blackpink from our analysis due to their outlier status as global megastars. Around 48% of respondents dont think that K-pop is time-consuming and a few claimed that they are the ones who dont have good time management. The large discrepancy in Spotify Monthly Listeners across these two regions is due to its muted presence in East Asia. However, K-Pop history has seen some exceptions, for example, TWICE. This is to be expected given the size, diversity, and cosmopolitanism of these two cities. "If a song is streamed a lot, may it be by the artists fanbase or the general public, it shows what music people are appreciating. If you are an admin, please authenticate by logging in again. Below are the age demographics fan report for third generation K-Pop idol girl groups. This statistic is not included in your account. With BTS and BLACKPINK being the latest artists to capture our attention, the catchy, polished music with picture-perfect idols regularly sells out arenas worldwide. fstoppers.com/composite/why-do-kpop-music-videos-look-so-good-compared-american-music-videos-492870#:~:text=The%20basic%20answer%20is%20that,lighting%2C%20depth%2C%20and%20composition.&text=It%20can%20be%20of%20shapes%2C%20lines%2C%20or%20colors. While Korea is the epicenter of K-pop, the genre has long been understood to be one of Koreas most successful exports. That is about 15,000 more than expected for an artist with her 85 million followers. Then you can access your favorite statistics via the star in the header. K-Pops youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). K-pop fandoms have made headlines for internal challenges of their own to overcome too, including instances of anti-Blackness and widely-discussed cultural appropriation by idols, which have. Figure 7: How long have you been a K-pop fan? However, given Instagrams ubiquity as a social media platform, we see a fairly tight progression across all cities, with each posting between 200 and 350 percent growth since March. Culture Queen. You only have access to basic statistics. Dec 28, 2020. Because of the uniqueness of the videos, the audience has the freedom to create their own speculation towards the artists work. Along the way, Bang and the boys have driven considerable growth in that demographic: While many of their more recent fans consider themselves separate from the typical K-pop crowd (ironically . Please hit me up on LinkedIn if you have any questions or just want to have a further chat with me! "Popularity of South Korean Pop Music (K-pop) in The United States in 2019. Content wise, K-Pop boasts a wide appeal, featuring innocuous and positive lyrics that appeal to the family oriented cultural sensibilities of the region. They have no real life knowledge so they just believe and go hard for anything. Screaming Fangirl. While Korea is the epicenter of K-pop, the genre has long been understood to be one of Koreas most successful exports. K-pop fans worldwide responded by inundating it with fan-recorded videos, known as fancams, and memes of various K-pop artists, in an effort to prevent police from tracking protesters' actions. The geographic proximity allows for easy dissemination of music, encourages cross-pollination of digital streaming services and facilitates live shows. When we expand our scope to the global level, we see that while K-Pop has not enjoyed the success witnessed in Asia, it has established a toehold in North and South America. This is to be expected given the size, diversity, and cosmopolitanism of these two cities. (Photo by Jordan Strauss/Invision/AP), both significantly outperformed other artists with similar reach, there are a small number of artists whoare. [Online]. Out here they are younger than the age guidelines, which is 13- and there are people in their 80's or maybe even older. This trend is consistent across all three platforms that we looked at, with consumption and engagement hovering in the single digits. In terms of frequency, Indonesian cities are represented the most in this Top 10 list, while other countries boast only a few cities. With the internet and digital technologies driving rapid change within the music industry, articles about new releases and who has been hired and fired are no longer enough. Looking at the20 artists who outperform the norm most drastically, K-pop acts make up a majority, with well over half. Of course, there were a. In, Korean Foundation for International Cultural Exchange. Data from Next Big Sound, a music data analytics company owned by Pandora that powers the Social 50,indicates that when you look at the average amount of activity per fan, K-pop fans seem to be in their own league. var F14249_sb_wait=setInterval(F14249_sb_wait_fn,100); Start your FREE subscription to Hypebot today. Audiences who are 45-54 years old make up 7% of traffic to the site. 28 Feb 2023 06:29:24 Given this, South Koreas largest trade partners serve as a good proxy for the success of K-Pop, with China (26 percent of total exports), the United States (15 percent)Vietnam (10 percent), Hong Kong (6 percent), Japan (4 percent), and Taiwan (3 percent) proving to be some of the genres biggest consumers. K-pop is a genre of South Korean popular music. Currently, you are using a shared account. While Bieber andBeyoncboth significantly outperformed other artists with similar reach, there are a small number of artists whoare wayout of this range, who massively, epicallyoutpace other artists in their reach neighborhood. While previous responses to K-Pop idols were mixed, several underlying factors made for a more receptive audience during this time period. Canada, despite having a similar demographic makeup to the United States, is only represented by Toronto as the 10th biggest city in terms of Instagram Followers. These trends are unsurprising for several reasons. Los Angeles, So Paulo, and Santiago saw mild growth over this period, likely due to K-Pop's saturation in these markets. Our up to the minute industry news alongside insightful commentary helps our readers sift through the rumors and developments to find the information they need to keep their businesses moving forward. . Top 15 Instagram Updates By K-Pop Idols (1st Week Of March 2023), 18 Pairs Of K-Pop Idols And Korean Actors Who Have The Cutest Friendships, K-Pop World Tour Guide And Schedule (March 2023), [Update] March 2023 K-Pop Comeback/Debut Schedule, 6 Female K-Pop Idols Who Share The Name YuNa, Hanteo Music Awards 2022: Results And Winners, Top 33 Most Followed Korean Actresses On Instagram & Other Korean Actresses' Instagram, Top 34 Most Followed Female K-Pop Idols On Instagram & Other Idols' Instagram, 7 Female K-Pop Idols Who Look Stunning In The Hime Cut. Among the metrics measured at Next Big Sound is engagement performance -- in other words, how many times fans are interacting with an artist's account (via Twitter mentions, Instagram likes, etc.) Over the past two months, BTS saw over 36 million mentions, nearly 4,000 times as many as Next Big Sound's expected rate. Lisa Manoban, Hirai Momo, Myoui Mina, Minatozaki Sana!How are non Koreans changing the Kpop industry! What I did to clean the data are basically as follows: If you are curious to know more about how the data cleaning is done, please refer to this Google Colab Notebook. Happy reading! Top North and South American Cities for K-Pop. In South Korean culture, a sasaeng, or sasaeng fan (Korean: ; Hanja: ; RR: sasaengpaen), is an obsessive fan who stalks or engages in other behavior constituting an invasion of the privacy of Korean idols, drama actors or other public figures.The term sasaeng comes from the Korean words sa (Korean: ; Hanja: ) meaning "private" and saeng (Korean: ; Hanja: . From new album releases to concert coverage, our site has it all. For more than 15 years, K-Pop grew from a regional sensation to a cultural powerhouse that is now found everywhere from viral tracks on the Billboard Hot 100 charts to U.S. malls distributing the latest merchandise. Instagram shows the largest deviation from these trends, with Mexico, Chile, and the United States comprising nearly 90 percent of K-Pop followers. Black K-pop artists and fans struggle to fit into a genre quickly going mainstream. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). This trend is consistent across all three platforms that we looked at, with consumption and engagement hovering in the single digits. Yet K-Pop has made great strides in bridging the cultural divide. Visuals Visuals Visuals. Korean Foundation for International Cultural Exchange. Additionally, the image and subject matter of K-Pop seems to have struck a chord with Latin audiences. Korean Foundation for International Cultural Exchange. After a 2016 crackdown on K-Pop by China in response to Koreas deployment of a US missile system, K-Pop companies began pushing their artists to explore new marketplaces. Recently, SEVENTEEN was met with an shockingly provocativerequest during their tour in Australia. (It's no coincidence that Exo and BTS were the twofanbases who most frequently took out ads in Times Square.). K-Pop artists are now cracking the Billboard 100, collaborating with US superstars, and selling out stadiums. These cities possess a young, enthusiastic, and wired audience, making them ideal target markets for K-Pops preferred demographics. Learn more about how Statista can support your business. Based on the chart below, we can see that a big portion of respondents is getting to know K-pop from 3 to 4 years ago, around the year of 2016. K-Pop artists are now cracking the Billboard 100, collaborating with US superstars, and selling out stadiums. Male idol groups are usually like 95%+ women. How K-Pop Fans Actually Work as a Force for Political Activism in 2020. A paid subscription is required for full access. The ideal entry-level account for individual users. Made by: sunshinejoonie. Show publisher information Of course, there were a handful of idol groups who had an even number of males and females buying their albums. Digging into historical performance in some of these key cities, we see that (unsurprisingly) Seoul remains a consistently strong consumer of K-Pop across Instagram, Spotify, and YouTube when looking at the last five months. K-Pop itself has been crafted with the goal of accessibility in mind. Fans cheer as K-Pop group BTS performs in Central Park, May 15, 2019 in New York City. name in many more countries and that they will gradually continue rising even higher," CJ wrote. However, this is not all trueaccording to a recent ratioof female and male fans who buy girl group albums. Available: https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/, Popularity of South Korean pop music (K-pop) worldwide in 2021, Available to download in PNG, PDF, XLS format, Music industry sales revenue South Korea 2014-2020, Reasons for K-pop popularity worldwide 2021, Favorite South Korean singers and groups worldwide 2021, Popular music genres South Korea 2021, by country, Monthly spending on K-pop worldwide 2018-2021, Monthly time spent on K-pop worldwide 2021, by country, Popular online music services for K-pop worldwide 2021, K-pop female artist album sales share in South Korea 2022, Sales revenue of HYBE's main subsidiaries 2021, by subsidiary, HYBE sales revenue South Korea 2021, by category, Most popular videos on HYBE LABELS YouTube channel 2023, K-pop male artist album sales share South Korea 2022, Leading boy group/band digital singles on the Circle Digital Chart South Korea 2022, Number of songwriting credits in South Korea 2013-2022, by BTS member, Most followed K-pop artists on Instagram South Korea 2022, by follower count, Most followed K-pop artists on Twitter South Korea 2023, by follower count, Main K-pop artists on TikTok in South Korea 2022, by followers, Most followed K-pop artists on Spotify South Korea 2022, by follower count, Most followed K-pop artists on YouTube South Korea 2022, by subscriber count, Amount of Billboard Music Award nominations and wins by BTS in South Korea 2017-2022, Number of American Music Awards wins by BTS 2018-2022, Number of MTV Video Music Awards wins by BTS in South Korea 2019-2022, Number of Melon Music Awards wins by BTS in South Korea 2013-2021, Number of Golden Disc Awards wins by BTS in South Korea 2014-2022, Gaon Music Chart Award wins by BTS in South Korea 2013-2021, Number of Korean Music Awards wins by BTS in South Korea 2018-2022, Reasons for K-pop popularity in the UAE 2017, Reasons for K-pop popularity in Malaysia 2017, Reasons for K-pop popularity in Thailand 2017, Reasons for K-pop popularity in South Africa 2017, Popularity K-pop genres in Indonesia 2017, Opinions on accessibility of K-pop contents in the UK 2017, Reasons for K-pop popularity in Taiwan 2017, Cafe industry and coffee drinkers in South Korea, Find your information in our database containing over 20,000 reports, K-pop entertainment company with the highest sales revenue. The reason is that fangirls are loyal, passionate and more willing to pay. First, the greatest percentage of consumption/engagement can be found in East and Southeast Asia. During what CJ calls "comeback season" -- when BTS is releasing new music -- they focus on encouraging fans to stream and buy music. Because most of kpop fans are tweens and teens. Success! You'll see that there is a near-linear relationship between followers and mentions. Interestingly, are .. Recently, Aladin Music gathered up the data of their online customers who purchased albums from the website and listed up the ratio of female and male fans who purchased girl idolalbums. Another, BTS Views, is dedicated to tracking their YouTube views, while BTS VotingTeamis all about hashtag-driven voting. From new album releases to concert coverage and beyond, we've got you covered. FirstisExo, the nine-member boy band formed in 2012 who have been calledby some "the kings of K-Pop." Chart. In total, 1477 K-Pop fans from 92 predominantly Western countries fully completed an extensive online survey measuring fanship, fandom and psychosocial outcomes (happiness, self-esteem and social connectedness). Looking at the Top 200 K-Pop acts across the globe, we see several trends arise. Results of this study indicated that K-Pop fanship was significantly predicted by a several K-Pop demographic and fandom . Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Bieber saw close to 390,000 mentions in the past week, while he was expected to see right under 100,000. Looking at the Top 200 K-Pop acts across the globe, we see several trends arise. Above is a general representation of how the hundreds of thousands of artists on Next Big Sound fall in engagement vs. reach. Eagle eyed fans managed to spot BTSsalbum in Apples latest iPhone 7 presentation. Next Big Sound data scientist Shannon Hughesand designerAnabelle Zee contributed to this report. Get your K-pop fix at KPOPSource.com - the ultimate destination for all things K-pop! The K-Pop wave has been well documented in the United States. When zeroing in on the Top 10 Asian cities for K-Pop we see similar trends, with Seoul comprising the majority of both Instagram Followers and YouTube Views, although having launched Spotify in early 2021, it currently comprises only a trickle of listeners. STAYC STAYC had a majority female fanbase in album sales, with 76.9% female and 23.1% male. We believe this is something, AT&T SportsNet, Another Regional Sports Network, Could Be Declaring Bankruptcy This Month, Apple TV+ Is Looking Into Streaming More Live Sports, Megyn Kelly Mocks NBCs Savannah Guthrie For Getting Covid: Shes Had All The Vaccines And Boosters, CNN Hits 10-Year Low As Fox News Glides To Victory In Cable News Ratings. "Popularity of South Korean Pop Music (K-pop) Worldwide in 2021. Check your email for magic link to sign-in. You can also find the Tableau Public visualization dashboard Ive created to support this article. For years, Beliebers stood above all other fan armies on social media. ), BTS poses in the press room at the American Music Awards at the Microsoft Theater on Sunday, Nov. [+] 19, 2017, in Los Angeles. In order to know the K-pop industry in the eye of the international audience, especially the western, I conducted an analysis of K-pop popularity and audience based from the survey that was done by Saanjana Rraman in February 2019. With BTS and BLACKPINK being the latest artists to capture our attention, the catchy, polished music with picture-perfect idols regularly sells out arenas worldwide. In terms of gender, a whopping 86.34 percent (348,377) identified as female, while only 11.3 percent were male.. Business opportunities soon followed. Spanish tracks and collaborated with local artists. In summation, we see that K-Pop has evolved to be a widespread genre not only regionally, but across the globe as well. JavaScript is disabled. In Korea, kpop is generally aimed at girls and women between the ages of 15-30. This is unsurprising given its large multi-cultural population. Finally, we dove deeper to look at top regional cities for K-pop and their performance historically to determine the trajectory of this trend. Korean companies in industries ranging from electronics to gaming have established the model for turning localized success into household names across the globe: a model that K-Pop is now building upon. We also see smaller US cities such as Denver and Fort Collins make the cut, indicating that the K-Pop phenomena has not been relegated to the coasts. Mamamoo arent on that list, but I know they have more female listeners too. Similarly, large metropolitan Brazilian cities such as So Paulo and Rio de Janeiro are also represented. As the K-pop fandom's political organization becomes even more mainstream,. This is a BETA experience. Music Business, Data Analytics, and Culture Insights From Chartmetric, Youve successfully subscribed to How Music Charts. Dancer at Heart. All related (39) Sort Recommended Denny Mack PFS Account Rep (2016-present) Author has 2.7K answers and 5.5M answer views 3 y All ages from 0- 100 pick an age. This game allows players to create or direct their own stories through the members of the BTS. Fans waited in line for days to see . Korean companies in industries ranging from electronics to gaming have established the model for turning localized success into household names across the globe: a model that K-Pop is now building upon. In terms of frequency, Indonesian cities are represented the most in this Top 10 list, while other countries boast only a few cities. Imagine telling (for example) a Metallica fan, or any other fans of artists with older fan demographics that they're too old, you'd seem otherworldly, they'd laugh in your face. Profit from the additional features of your individual account. This is consistent across both Instagram Followers and YouTube Views. In the past week, they sawover 24million, more than 14,000 times what's expected. (February 25, 2020). And gradually the age group for the audience has grown which indicates that the number of fans have accumulated. There was some surprises like Loona's female count being so high, 70% is really high for girl group. Already well associated with other mediums of Korean cultural exports such as video games, cuisine, and cinema, Gen Z proved an enthusiastic fanbase for K-Pop icons. Content wise, K-Pop boasts a wide appeal, featuring innocuous and positive lyrics that appeal to the family oriented cultural sensibilities of the region. Although the term includes music of a variety of stylistic origins, it is often associated with so-called K-pop idols. As a Premium user you get access to background information and details about the release of this statistic. Participation is voluntary and all information is confidential. Results of this study indicated that K-Pop fanship was significantly predicted by a several K-Pop demographic and fandom . We check the trend of YouTube music video views of K-pop artists in real-time and provide real-time rankings based on the amount of increase or decrease. These cities possess a young, enthusiastic, and wired audience, making them ideal target markets for K-Pop's preferred demographics. Nationwide, nearly 2 out of 3 (63%) people between 13 and 49 have heard of the terms "K-pop" or "Korean Pop." While awareness was highest among Gen Z (teens 13-17) and Millennials (Adults 18-34), nearly half of all Gen Xers (adults 35-49) are aware of K-pop, showing that this body of music is making an impact across all ages. FYI, this is my first ever data analytics project, so please feel free to put any comments and feedback for me. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Specifically for males, the one who spends below $50 gains the money from working part-time and savings rather than from parents. Meanwhile, all transgender respondents with a total of 4 people come from the US. ", BTS album total sales in South Korea 2013-2022, Top selling physical music albums South Korea 2022. Looking at South America, we see that major capitals such as Santiago and Lima consistently land in the Top 10 for K-Pop fandom. It isn't just BTS fans who are this passionate. This might be because they have a bigger than ever awareness amongst the general public and casual listeners, which is a big indication that BTS will soon become a household. To use individual functions (e.g., mark statistics as favourites, set K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). The second goal was to examine the trends in K-Pops expansion to explain what drives its appeal across a vast number of countries, languages, and cultures. In summation, we see that K-Pop has evolved to be a widespread genre not only regionally, but across the globe as well. Accessed March 04, 2023. https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/. Remember that Korea is still conservative and for a Korean guy to stan a guy group would be considered strange by his peers. Digging into historical performance in some of these key cities, we see that (unsurprisingly) Seoul remains a consistently strong consumer of K-Pop across Instagram, Spotify, and YouTube when looking at the last five months. (Normal here means they fall between the two red outer lines in the graph above.) As a Premium user you get access to the detailed source references and background information about this statistic. You need at least a Starter Account to use this feature. Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Profit from additional features with an Employee Account. In order to know the K-pop industry in the eye of the international audience, especially the western, I conducted an analysis of K-pop popularity and audience based from the survey that was done by Saanjana Rraman in February 2019. Tamur Yusifzai is Chartmetrics Product Manager, and he loves the space where tech and music collide. Of course the survey is not representative of "every" BTS fan from around the world, but academics can only dream of getting close to half a million respondents for their research. Bangkok and Jakarta are consistently in the Top 3 cities, comprising between 16 and 50 percent of the total consumption and/or engagement across all three platforms.
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